Joy by Dior comes out at the end of August 2018 as an ode to pleasures and to life. It is conceived as a scent of energy, liveliness and softness, of happiness and good mood.
It is a fragrance illuminated by the vibrant smile of flowers and citrus fruits, the smooth caress of woods and the serenity of musks; a fragrance with a thousand nuances and facets, yet crystal-clear.
Dior perfumer François Demachy said: “JOY by Dior expresses this remarkable feeling of joy by offering an olfactive interpretation of light. This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. It is constructed with multiple nuances, a myriad of facets that lead to an expression that is clear and self-evident.”
The composition’s description by the brand: “Zested Bergamot and Mandarin explode in unison with flowers. Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits in a vibrant smile. Warm and creamy sandalwood embraces us in softness. An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect.”
The bottle is of a simple shape, crystal and soft pink, jewel-like. The face of the advertising campaign is actress Jennifer Lawrence.